A car rental agency in Rio de Janeiro was one of the first businesses in Brazil to use the internet to find out about new customers and find the best prices.
The company was founded in 2004 by Rafael Caro Quintero, a carpenter who worked as a cleaner and carpenter in Rio’s favelas.
“I realized that in order to get the job done, you needed to know how to use a computer,” Quinteros son Rafael told Al Jazeera.
The first online car rental site was started by Quinteroses son, Francisco, a businessman who was also a member of a political party.
Francisco was a member the ruling party of the favela-based National Movement for the Liberation of Brazil (PMDB), and he wanted to find a new way to improve his life and get ahead.
“There was an old saying that you need to find your passion, find your vision and find your heart.
And this was exactly what I wanted to do,” Francisco QuinteroS son said.
In 2005, Quinteroes son Francisco founded Caro-Quintero (CqR), a car rental service in Brazil.
The Caro company was able to quickly build a loyal client base in Rio, which soon started to grow.
The business was also able to reach out to the local media to share the information about car rental services.
After the 2005 elections, the Brazilian government signed an agreement with Caro to use their services for elections and to provide training to new employees.
Caro also launched a car insurance business in 2007.
“We had our first meeting in 2007 in Rio where the PMDB’s president, Eduardo dos Santos, and the mayor of Rio, Eduardo Telesco, gave us a tour of Caro,” Quintones son Rafael said.
“He told us that Caro is a real company that uses the internet, that they are a big company with a huge number of people, that it was a new business that was going to take off.”
The company, which now employs 50 people, was able start with the aim of offering affordable, safe car rentals to the poor and to those in need.
“When you rent a car, you have to pay for it,” Quintos son said, adding that it is possible to find the cheapest car rental on the internet.
Carotel, an online car hire company in Rio that was founded by Rafael Caro, is one of several car rental companies in Brazil that used the internet in order for its business to grow, according to Rafael Caros son.
“Carotel had a very different experience when we started the business than the other car rental agencies.
Before, we were able to find people through our own social media channels.
With Caro’s business, we did not have that,” Rafael Carosto said.
The online car leasing business has grown in size and scope since it was founded and is now able to offer services to around 300,000 customers in Brazil, according a company spokesperson.
“The internet has changed our lives for the better.
It’s changed the world, but we’re not doing it to make money, we’re doing it because we want to make a difference in our community,” Rafael said, noting that he was also looking forward to the future of the internet-based car rental business.
Carota, a local car rental website, offers a similar experience, with a more traditional service that costs between 10 and 20 Brazilian reais ($0.5 to $1.5) per hour, according Francisco QuintoS son.
Caromotel has also been able to expand into other parts of the country, with more than 1,000 cars rented out on the site and another 1,500 cars available for hire through its mobile app.
The internet has also made it easier for car rental operators to reach people who are not currently in the market.
“It’s much more convenient than walking up to a garage, because you have no idea what kind of car you’re going to get, how many hours it’s going to be, what type of license it’s on,” Francisco said.
Quinterinos son also points out that the car rental industry is growing at a steady pace.
“Today we are seeing the growth of the car industry, and it’s growing at an amazing pace.
There’s a lot of innovation going on, and Caro has a lot to offer to the community,” he said.
For Rafael, the online car rentals business has allowed him to focus on improving his life in a positive way.
“Before Caro came along, my wife and I were in a relationship.
We were in our 20s and we were single and we had no idea how we were going to pay our rent,” Rafael told El Mundo.
“And now I can pay rent in a secure way with Carotels car. “Now, I