In 2019, Mercedes-AMG has been able to sell a whopping $3.3 billion in new cars in Europe.
That’s more than triple the amount the company sold in 2019.
But, with the current price of the 2018 and 2019 models coming in at $26,500 and $30,000, the company is likely to struggle to sell off the inventory of its 2019s.
That is where its brand value comes in.
This article originally appeared on Business Insider.
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